Snapchat overtakes Instagram as 'most important social network' among teens

Maybe Facebook should have tried harder to buy Snapchat.

The disappearing messaging app just surpassed Instagram as the "most important social network" among teens, according to a new Piper Jaffray report.

 

In a survey of 6,500 U.S. teens, 28% named Snapchat as the most important service compared to 27% who named Instagram. (The teens surveyed ranged in age from 14 to 19.)
While the one percentage point difference may seem insignificant, the change in perception over time is very significant.
Instagram has been at the top position of this study for almost two years. Last spring Instagram was named by 32% as the top choice of teens, and last fall 33% named it as the most important.
Snapchat was named by 13% and 19% during those same time periods.
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